Experts estimate that the probiotic food which is popular in the healthy food market will have the market value worth as high as 78 billion USD by 2026. However, how to apply and marketing the product to change the view of public toward the probiotic food is a question to think about especially for those who want to share some profits from this healthy food market.
When it comes to probiotic foods, many people immediately think of yogurt and dairy products such as the brand Yakult. In fact, probiotic beverages also include Kefir and probiotic juices, which provide alternatives for daily probiotic supplements. In fact, probiotic is closely related to our daily life. By 2026, the market value of probiotics will reach about $ 78 billion. In addition to the regular probiotic dairy products, many innovative products are made in the probiotic categories. As we notice in the international market, the unconventional probiotic products include: probiotic juices, chocolates, biscuits, puffs and so on. The most familiar stranger: Probiotic foodsThe most familiar stranger: Probiotic foods
How to promote probiotics in our life?
After doing some analysis, we discovered that the development of the probiotic market needs to be cultivated. Although it is not mandatory to consume probiotics in people’s daily diet, more and more people are getting into the habit of supplementing probiotics to promote health, hoping to improve immunity and digestion.
How to create the market-friendly probiotic food? How to make probiotic products approachable in people’s lives? There are 3 ways we think may be worth trying.
1. Probiotic foods canStrengthen its claimsbe focused on the promotion of their functions, emphasizing their natural essence so as to expand the target customers.”Natural” and “Healthy” are two significant trends in global food development. Many probiotic foods are made with natural fermentation processes without additives and preservatives. Probiotic foods can also promote digestion, enhance immunity, relieve allergies, reduce cholesterol, and improve intelligence.
2. Probiotic foods cannovel flavors and rich and diverse product offeringsattract young consumers with their novel flavors and rich and diverse product offerings. It is widely used in dairy products, but with the growing demand of plant-based foods, changes in consumer tastes, and the development of technology, the greatest potential for its future growth lies in snacks and beverages (functional drinks, juices, etc.) that have not yet been fully developed.
3. Probiotic packagingSolve practical issuesThere are practical problems to solve though regarding the packaging of probiotic products. With the increasing popularity of probiotic foods, we need more innovative packaging formats to maintain live bacteria integrity in foods without sacrificing convenience and aesthetics.